We own a quite 233.000 active members online panel in Top 5 European countries and 170.000 active subscribers in a Russian online panel co-managed in partnership with a local operator
A Network of local partner allow us to manage online projects in countries that we don’t cover directly.
Online recruitment systems
- Advertisement on web sites of particular interest through banner and pop-up;
- Word selection on research engine;
- Direct e-mail campaign;
- Forum, newsgroups, blogs, social community sites, associations, interest groups;
- Online competitions and incentives;
- Creation of specific and/or thematic temporary sites.
Offline recruitment systems
Offline methods have been always used a lot in order to better balance the participants.
Maintenance and panelists’ exit rules
The main rule is that a panelist can not participate in more than 5 surveys in 1 month. The web system permits to mark out all the surveys a panelist has participated in.
There are other exclusion criteria:
- Sometimes, in case of a tracking survey, the panelist must participate in just one survey (he/she will be thus excluded from the others);
- Panelists that have participated in a survey concerning a specific area/topic are excluded for at least 3 months from other surveys regarding the same area/topic or those linked to them;
- Panelists may be part of exclusive sub-panels (used for a single client or for a specific survey) and ,therefore, excluded from all other surveys.
The criteria to participate to multiple sessions are not previously fixed considering the complexity of the researches and the variety of stimulus a panelist can be exposed to.
Panel Incentive Systems
To reward their time and opinions, panelists are given an incentive which amount depends on the length of questionnaire. Interactive panelists are encouraged in different ways:
- Direct cash prize for the compilation of questionnaire (this is variable according to questionnaire length and target penetration);
- Points associated to the compilation of questionnaire.
Cash prizes are paid out (with fixed thresholds) through petrol coupons, phone recharges, tickets and shopping vouchers. Points permit to develop continuative activities of participation and animation (for example games and internal polls through which increase the number of gathered points). Points are used to create targeted classifications of panelists (with prizes associated) or to make them participate in competitions. Sometimes these incentives can be “social charity” contributions that will be devolved to humanitarian associations/ONG. In any case, the type of incentive is always specified before starting the interview.
The promotion system is organized in order to respect a balance between stimulus to compilation and proportion in relation to the zeal required: panelists must be interested but not too much in order to avoid any influence on samples and answers.